Business Confidence Surges After Early-Year Uncertainty
Small Business Optimism Grows, After months of mixed signals, small business confidence is climbing again. This time, the rebound spans across political affiliations. According to the latest CNBC|SurveyMonkey poll, nearly half of small business owners now rate the economy as “excellent” or “good.”
That’s a significant rebound from Q2, when just 30% shared that view. The primary reason? President Donald Trump’s economic and tax policies are gaining traction after initial hesitation over tariffs.
Democrats Show Surprise Shift in Optimism
While the small business community leans conservative, Democratic business owners are also feeling the momentum. The number of Democrats who rate the economy positively tripled—from 8% in Q2 to 24% now.
Republican optimism grew as well, rising 15 points to 67%. Independents held nearly steady, suggesting more modest gains. Sam Gutierrez of SurveyMonkey noted, “The largest sentiment shift comes from Democrat business owners. They now report far more confidence in future business conditions.”
Trump’s Approval Rises with Small Business Leaders
As economic indicators improve, so does support for President Trump. His approval rating among small business owners jumped from 48% to 57% in just one quarter. Although the partisan divide remains wide, the trend line is clearly moving upward.
Ninety percent of Republican owners back Trump’s presidency. Among Democrats, approval remains low at 18%, but even this is a sign of slight movement considering the previously near-zero support.
Sales and Hiring Outlooks Strengthen
Optimism isn’t just about attitude—it’s reflected in planning. Fifty-one percent of small business owners expect their sales to grow in the next 12 months. That’s up from 41% in the last quarter. Additionally, 28% plan to increase hiring, up from 22%.
This renewed energy suggests small business owners are preparing for stronger demand and better profit margins under the Trump administration.
AI’s Role in Reshaping Business Efficiency
Another interesting finding in the survey is the increasing role of AI in small business operations. Many younger business owners—especially Gen Z and millennials—are embracing artificial intelligence tools. They report improved efficiency and reduced reliance on additional staff, which may alter future hiring strategies.
Trade and Recession Concerns Ease
While not gone entirely, concerns about recession and tariffs are fading. Recession fears dropped from 70% to 61%. Likewise, tariff impact fears dipped to 59% from 66%. Only 10% now say tariffs are their top risk, a steep fall from 17%.
These improvements show that many businesses are adapting to Trump’s trade policies, even if they were initially skeptical.
Inflation and Consumer Spending Remain Pressures
However, inflation continues to weigh heavily on business owners. Twenty-two percent cite it as their primary concern. Following closely is consumer demand at 18%. With prices rising, some business owners fear that spending power will weaken.
Wall Street analysts are sounding similar alarms. Goldman Sachs warns that even a brief rise in prices could reduce real incomes and spending. This concern links Main Street closely with Wall Street’s outlook for the remainder of the year.
Government Policy Outlook Brightens
Views on regulatory and tax policy have improved. In Q2, 44% of business owners expected regulations to negatively impact them. Now only 36% share that concern. Opinions on trade policy have improved as well—only 40% expect it to hurt their business, down from 51%.

On taxes, Trump’s recently passed legislation appears to have soothed nerves. Just 32% now expect tax policy to negatively affect them in the next year, down from 37%.
Tariff Divide Persists Among Political Camps
Support for tariffs remains starkly divided by party. Eighty-one percent of Republican business owners back Trump’s trade approach. Conversely, 87% of Democrats oppose it, along with 71% of Independents.
Still, overall concern is easing. Business owners are adapting. And despite philosophical disagreements, many are benefiting from economic clarity and regulatory stability.
Conclusion: Bipartisan Momentum Building for Trump’s Economic Agenda
The latest data suggest that Trump’s economic agenda is resonating beyond his base. Small business owners across the spectrum are showing more confidence, more hiring plans, and more trust in Trump’s leadership.
While tariffs remain a divisive issue, other indicators point to steady economic progress. If these trends continue, President Trump may gain even broader support from an unlikely corner—America’s Main Street entrepreneurs.
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